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How to assess operations - part 3

by Alex Roan on 1 Jul 2024

Assessing business areas in detail

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Corporate function

Starting from the top the corporate function is an area that houses the executive committee members. It may also house areas such as strategy, legal and external communications.

Office of the executive

Executive committees provide the top level of management that is responsible to ensure organisations meet stakeholder needs. We can consider stakeholders in two groupings:

Primary stakeholders:

Other stakeholders:

There's a fairly broad list of other stakeholders. These include statutory authorities, regulatory bodies, employees, unions, customers, suppliers, the local community and environmental groups. Which of these are relevant and how much focus is put on them will vary by organisation. The nature of responsibility of the executive committee will also vary depending on the stakeholder, for example:

In my experience executives manage these objectives through two different operational views:

  1. Management of the current operation (daily / short term view)
  2. Making decisions and plans for the future of the organisation (mid / long term view).

These two focuses break down into individual process areas.

Management of the operation

Making decisions and plans for the future:

In addition to these there is a significant amount of effort in managing collaboration across an executive team. This means committee meetings need strong processes in terms of agenda preparation, chairing, minute taking and follow up action tracking.

Within corporate it's common for organisations to engage strategy consultants, economic/market/product advisors and research agencies. It's less common to engage operations experts. This may be due to the infrequency or variability of corporate processes. This may increase the chance of finding improvements via operational assessment.

I'd consider key assessment topics according to a few categories

Executive committee structure and work systems

Daily work systems can be underrated. A good case study of this is the UK government 'Whatsapp' scandal. Ministers 'Whatsapp' chat histories were leaked. The data showed a few things:

Future planning (annual, long term)

In the book Superforecasting: The Art and Science of Prediction by Philip Tetlock (Author) and Dan Gardner (Author) the authors bring to light the many of the challenges with forecasting. However, one of the common factors they find with 'good forecasters' is a data-based approach, and an ability to see past 'bias' and red-herring 'big ideas'.

Monthly/quarterly business review on actuals vs. plan vs. historic
External communications (annual reports, press statements, investor updates)
Investigation into opportunities and challenges

Legal

Outside of the legal industry the legal area in an organisation may be small. Organisations may have in-house lawyers, or managers that engage and co-ordinate external lawyers as needed. Legal is often not a major focus of an operational reviews.

Key processes:

Questions to consider during an assessment:

Costs to analyse:

Governance, risk & compliance

This is an area where responsibilities are built into employee and manager roles throughout the organisation.

For example:

In order to oversee how well business areas manage this an organisation may have a dedicated governance, risk and compliance team with several responsibilities:

Within certain industries there may be large teams of GRC experts that form a larger business area. For example in banking and insurance there are often separate risk and compliance teams. These industries have a large number of complex disclosures to prepare and a large number of high impact risks which creates significant operational work.

Questions to consider:

As with legal a good place to start is a brief investigation into historical performance in this area:

The effectiveness of a GRC organisation can be assessed by how well their objectives are executed throughout the organisation by looking at:

Another point to consider is the frequency of and results of GRC assessments:

One form of assessment I enjoy reading about is penetration testing. This can apply to physical locations as well as IT systems. Experts use social engineering and IT tools to test an organisations process and access controls. It's surprising how far experts can penetrate into an organisations process, data and systems, highlighting how important GRC assessments are.

Costs to analyse:

Line of business operations

Marketing

There can be a lack of clarity around the role of marketing in an organisation. At Procter & Gamble. AG Lafley famously talked about the core of the business as consumer market knowledge (CMK). In this sense marketing is identifying the wants and needs of potential consumers. The management of advertising campaigns also often sit within marketing. In some cases marketing includes leads generation and sales conversion, but I include these in sales. In other cases marketing includes branding, but I include this in product management.

Key processes:

Key metrics and reports:

While there are many marketing metrics, an important metric is the connection between marketing campaigns, advertising campaigns and sales. In many cases this may not be well tracked due to the challenges to connect sales to specific campaigns.

Digital businesses may have quite unique approaches where marketing and sales are highly interconnected. For example when marketing and advertising campaigns are online and drive clicks from social media to online stores. In this case many metrics can be tracked across the end to end process.

Questions to consider:

Key costs to analyse:

Product development

Key processes:

Key metrics and reports:

Questions to consider:

Key costs to analyse:

Sales

Key processes:

Metrics and reports:

Key questions to consider:

Key costs to analyse:

Outbound logistics

Key processes:

Metrics and reports:

Key questions to consider:

Key costs to analyse:

In the case of outbound logistics high costs are likely to be centred around warehouse locations and transportation.

Supply chain

Procurement

Within manufacturing procurement is a major part of inbound logistics which focusses on raw materials and packing materials. However, procurement has a broader scope including items such as fixed assets, office supplies and external business services. Therefore I've separated it out from inbound logistics.

Key processes:

High level process areas include:

  1. Procurement management and policy
  2. Sourcing
  3. Contracting
  4. Ordering
  5. Vendor management.

Within procurement management and policy important areas include:

Within the raw and pack space important areas include:

From a broader procurement perspective important areas include:

Metrics and reports:

Questions to consider:

Key costs to analyse:

Inbound logistics

Key processes:

Metrics and reports:

Key questions to consider:

Key costs to analyse:

Manufacturing

Key processes:

Questions to consider:

Key costs to analyse:

Business services

The finance function

As finance is an area I focus on I will discuss in a little more detail. It's useful to start by considering the purpose of the finance function. The main objectives are:

This can be summarised as the correct recording and processing of financially relevant business activities and reporting and communicating results in as efficient a way as possible.

Questions to consider at different stages of the process:

Inputs: the recording of financially relevant activities:

Processing: correcting, adjusting, aggregating and summarising:

Outputs: reports summarising financially relevant business activities:

When assessing the finance function there are a range of documents that can be reviewed. These include:

Assessing finance metrics

The best place to start is the cost of the finance function. As with other service functions the main cost will either be staff costs or external service providers.

In the case of the internal finance function the sizing and suitability can be examined by looking at the organisation model and role descriptions alongside the scale of transactions and complexity of the overall operation. This is a point that can be benchmarked internally or externally.

In addition to staffing costs, other costs to look at include:

In addition to costs finance processes can be analysed through process and data metrics:

Assessing the accounting policy

A poor quality accounting policy can lead to processing issues:

Questions to consider:

Assessing finance process

Accounting specifics:

Assessing people & organisation
Assessing data & information

Topics to consider include:

Assessing finance systems
Finance costs to analyse

Human resources

Human resources manage the hire to retire cycle. A primary focus of this is the recruitment and retention of talented individuals.

Key processes:

Assessing HR metrics
Assessing HR policy
Assessing HR processes
Assessing HR people and organisation
Assessing HR data & information
Assessing HR systems
HR costs to analyse

Information technology

Key processes areas within IT include:

Metrics and reports:

Questions to consider:

People and organisation:

IT systems:

Costs to consider:

Facilities and workplace

Key processes:

Questions to consider:

Key costs to analyse:

External assessments

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Another assessment area to consider as part of business transformation is the external environment. These are outside of the scope of this discussion, but the following could be considered:

Conclusions

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I hoped to cover a few things in this article:

  1. Business transformation can suffer from an incorrect understanding of the current state. Usually due to a lack of assessment or a poor quality assessment.
  2. Assessments take place at different levels of detail from issue, idea or opportunity identification through to transformation project completion.
  3. Frameworks, approaches and business area checklists can help us plan and execute good quality assessments.

Every situation is unique:

And I'd recommend to always think carefully about transformation and assessments and customise them to the situation.

Finally, I'd re-cap key watch-outs and barriers related to assessment and transformation:

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